Leadfeeder app helps boost your business on Facebook

Smart business leaders know how to use the ubiquity of Facebook to their advantage. In the B2B space, the journey from curious website visitor to converted customer is complex and rarely predictable. 
As buyers transition from sales-driven product education to self-service content discovery and become more guarded with their contact details, it isn’t always possible to capture e-mail addresses and use prospects’ inboxes as hubs for lead nurture messaging.
According to Mashable, today’s B2B marketers employ a litany of tactics to track prospects across devices and marketing channels, engaging with potentially interested parties wherever possible. 
With Leadfeeder, you can circumvent the need for lead capture and instead see a dynamic list of anonymous visitors to your website, along with intelligence on the companies they work for and logs of pages they click on. 
Now here’s where it gets interesting. 
Because the system integrates with your customer relationship management (CRM) and you can use it to export segmented lists of contacts, the B2B growth hackers out there can easily use Leadfeeder as en engine for creating hyper-targeted “Custom Audience” ads on Facebook.