Traditional, social media growing together
Traditional, social media growing together
Advocates of social media try their level best to prove that this new source of mass communication is fast replacing traditional media, they cannot succeed in convincing a large number of people.
I also believe that that is not the case and various popular television shows, particularly reality-based programs, are enough to prove my point.
During the last few days, I noticed that a popular television series or show prompts social media users to dedicate a hashtag. Through those hashtags, people discuss and analyze the content of various television programs. In other words, traditional media continue to feed the social media.
However, such an interaction based on television content is a new phenomenon. It does not mean that the new television shows are better or more interesting than before. It only means that the new media has transformed TV viewership pattern.
TV cast and crew can now get instant feedback from the audience or viewers. It has more or less become a theater-like experience where one gets instant feedback.
Joshua Malina, an American actor once told the New York Times, “I like the back-and-forth. I miss doing live theater, where you actually can hear someone chuckle at something you just said, or a gasp because something suspenseful has happened. On TV, you didn’t get that, but now there is a sense of immediacy to the reaction. It’s like, ‘Oh, there are people watching the show and responding to it.’”
That is why most TV shows these days are trying to unify their audience reactions by suggesting their own hashtags displayed on the TV screen. It is an acknowledgment from the producers of those shows that such interaction does matter.
A study by ShareThis, a social media content marketing company based in Palo Alto, California, shows a strong correlation between social engagement and tuning in to watch TV, as Media Post reported.
“On an average, 16 percent of viewers share (their views) about the shows they watch, but the percentages vary widely by genre. The social engagement rate among reality and variety show viewers is about 47 percent, while pure comedy shows only elicit an engagement rate of 9.5 percent.” concluded the study. Also “Most drama fans (34 percent) wait 24 hours until their shows end before yapping it up on Twitter, Facebook, and other social networks. Yet the vast majority of reality and variety show viewers (70 percent) do most of their social engaging during the show.”
The interaction sometimes goes even further by engaging one of the cast or the staff of the shows like what is happening these days to Nasser Al-Qassabi, the lead star of one of the most popular TV series in the Kingdom.
The point is that traditional media and new media seem to be growing together and helping each other to widen their influence and to attract more audience.
I also believe that that is not the case and various popular television shows, particularly reality-based programs, are enough to prove my point.
During the last few days, I noticed that a popular television series or show prompts social media users to dedicate a hashtag. Through those hashtags, people discuss and analyze the content of various television programs. In other words, traditional media continue to feed the social media.
However, such an interaction based on television content is a new phenomenon. It does not mean that the new television shows are better or more interesting than before. It only means that the new media has transformed TV viewership pattern.
TV cast and crew can now get instant feedback from the audience or viewers. It has more or less become a theater-like experience where one gets instant feedback.
Joshua Malina, an American actor once told the New York Times, “I like the back-and-forth. I miss doing live theater, where you actually can hear someone chuckle at something you just said, or a gasp because something suspenseful has happened. On TV, you didn’t get that, but now there is a sense of immediacy to the reaction. It’s like, ‘Oh, there are people watching the show and responding to it.’”
That is why most TV shows these days are trying to unify their audience reactions by suggesting their own hashtags displayed on the TV screen. It is an acknowledgment from the producers of those shows that such interaction does matter.
A study by ShareThis, a social media content marketing company based in Palo Alto, California, shows a strong correlation between social engagement and tuning in to watch TV, as Media Post reported.
“On an average, 16 percent of viewers share (their views) about the shows they watch, but the percentages vary widely by genre. The social engagement rate among reality and variety show viewers is about 47 percent, while pure comedy shows only elicit an engagement rate of 9.5 percent.” concluded the study. Also “Most drama fans (34 percent) wait 24 hours until their shows end before yapping it up on Twitter, Facebook, and other social networks. Yet the vast majority of reality and variety show viewers (70 percent) do most of their social engaging during the show.”
The interaction sometimes goes even further by engaging one of the cast or the staff of the shows like what is happening these days to Nasser Al-Qassabi, the lead star of one of the most popular TV series in the Kingdom.
The point is that traditional media and new media seem to be growing together and helping each other to widen their influence and to attract more audience.
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