YouTube Adds Live Video to Mobile App: This Week in Social Media

YouTube will be “bringing the power of live video to creators everywhere” with the launch of live streaming on its mobile app. Mobile live streaming on YouTube “will have all the features your regular videos have – you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses.” YouTube launched this new capability to a select group of users at VidCon and “will be rolling it out more widely soon.”

YouTube mobile live streaming will be baked right into the core YouTube mobile app. You won’t need to open anything else, just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time

Because it’s built right into the YouTube app, mobile live streaming will have all the features your regular videos have—you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses. And since it uses YouTube’s peerless infrastructure, it’ll be faster and more reliable than anything else out there.

We think this will offer you an entirely new, more intimate and spontaneous way to share your experiences with your communities. We’re launching today with The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi at VidCon and will be rolling it out more widely soon.